Strangley there is a lack of yoghurt quotes in the world, so I pinched Muller yoghurts slogan from a few years back.
Warning: this is a ramble that was going around in my head which I attempted to share with Mr F but he told me I was jabbering. So I thought, fine I’ll share my brain with the world instead.
I decided today that humans are basically the same as yoghurt. (Yup, this was the point that the Mr walked away) There are high brands and basic ranges, logos and cool kid varieties, that can come in awesome wrapping and even sometimes in a squidgy tube, some have character endorsements to make them even cooler #princessdisney
It must be sad to be a basic own brand yoghurt. Surely you’ve still got all the calcium goodness that the others have, in the pot you’re still made of the same ingredients, but some supermarket dude has labelled you as not worthy of a sufficient price tag as other pots.
Then there is the privileged and organic variety, the cows were perhaps treated better from birth and fresh grass meant that the yoghurt is superior and has more stuff than most right from the start. The price tag is high and picking this kind of yoghurt makes the consumers feel like they are saving the world one spoonful at a time.
Ohhh I should probably add that organics best friend or close relative is the probiotic branded kind. It’s like the fitness freak of the yoghurt family and even refuses to be eaten with a spoon. Instead it insists ‘on the go’ and is drunk from a sleek mini bottle. It’s more than a yoghurt and is promoted as a deity.It can cleanse your bowel, shuffle your ph balance to optimum ph-ness AND save you from 250 types of cancer you didn’t even know existed.
I wonder if like humans the yoghurts on the shelves look at each other and compare packaging. Or perhaps the more refined yoghurts read the labels of the lower price yoghurts when they aren’t looking to make themselves feel better (“ohhh he is high in sat fats and I’m not even sure why sour cream is in this isle?”). Firstly, I agree my imagination is at times rather ‘unique’ but judging packaging on yoghurt is just as absurd as us judging each others hair, occupation, cars, holidays, or how the couple across the road have afforded an extension and holiday (I’m not bitter). I’m not saying I don’t do it, I’m just acknowledging that it’s a weird thing to do if you look at it from a distance.
I also fully understand (within the mind set of yoghurt) why being a shop discount brands must be tough. For starters (let’s judge for a bit longer) your packaging is so basic it cracks, your lids loose and you sit opposite the smoothie with fricking bobble hats on. If I were yoghurt I’d want to have a brand, a place to belong. Perhaps even an advert on TV? I’d want to be low fat and have all the taste of full fat…I’d want to be yoghurt heaven…and then I gave it some more thought and I realised that I’ve overlooked a yoghurt that’s much more me…
The best yoghurt I’ve ever had was on holiday. It wasn’t over priced, it probably was calorie horrific but you can’t beat authentic Greek yoghurt. It’s thick, creamy and utterly tasty; so much so it doesn’t really need anything with it, it stands alone. My preference is a little honey but is also nice served with fruit or a dessert – human wise it works well as a team or individually. It’s authentic, it doesn’t have fancy labels, hype or need to be promoted. The taste has depth and clarity and most importantly its not trying to be anything more or less than it is.
So after my yoghurt rant I’ve decided we all should be aspiring to be us, full fat or otherwise…
- Labels are man made and only read by people that doubt themselves.
- True character doesn’t need media attention
- Greek yoghurt is awesome
- Own Brand yoghurt is essentially the same on the inside as all the other options – give it a try
- Perhaps if we all knew our own self worth we wouldn’t need to judge the packaging of others
- I like yoghurt 🙂
Sorry if you are lactose intolerant and had a reaction whilst reading this yoghurt rant.
*Whatmyfridgesays takes no responsibility for this because its a made up rant with no ingredients, preservatives or other things found in foods that I don’t really understand.